First commit to production in 16 days

Every feature, in order

What shipped, the day it started, and the technology underneath.

1. 4 Oct

   • Editor· to 5 Oct

     The editor and the Edit Plan

     A timeline editor where every edit, by hand or by the agent, is one reviewable change.

     • The whole edit is one typed document, the Edit Plan, shared by the web app, the API and the Python worker
     • Changes are version-checked changesets, so two writers never overwrite each other
     • Autosave, undo and redo on the same changesets

     TurborepoTypeScriptZodNext.jsZustand

   • Billing

     Accounts

     Sign-up, log-in and settings from the first day.

     • Email and password auth with sessions
     • Profile and password change in Settings

     Better AuthPostgresPrisma

   • Web + SEO· to 5 Oct

     Landing page

     A prompt-first homepage with live example cards.

     • Hero motion drawn procedurally, no stock footage
     • Shared type scale and buttons across the site and auth pages

     Next.jsTailwind CSS

2. 5 Oct

   • Media + render

     Uploads and the media pipeline

     Upload a recording and it plays in the editor within moments.

     • Multipart uploads straight to S3, probed on completion
     • Proxy, poster and waveform jobs on a Redis queue, their lifecycle kept in Postgres
     • Transcription with word timings, so the agent can cut on words

     S3BullMQRedisffmpegAssemblyAI

   • AI agents

     Model router and Mice, the agent

     One agent, Mice, that edits from chat and asks before it spends.

     • A model registry and router with fallbacks, a call log and admin controls
     • Versioned system prompts with output schemas and injection-safe rendering
     • ask_user and confirm_generation enforced by the server, with a cost estimate first

     OpenRouterNestJSZod

3. 6 Oct

   • Media + render

     Motion engine and 4K export

     Designed graphics that look the same in the preview and the export, up to 4K.

     • One scene renderer runs in the browser and on the server
     • Decode, draw and encode overlap on worker threads; hardware H.264 chosen by a test encode
     • A 22-second 4K export went from 129 s to 40 s; sound normalised to -14 LUFS

     @napi-rs/canvasffmpegVideoToolbox / NVENCMediabunny

   • AI agents

     Intent, research and design agents

     Mice understands the request, researches current editing style and calls a motion design team.

     • An intent agent reads the request before anything is edited
     • A research agent brings back live sources
     • A motion critic watches the real rendered motion and asks for one revision

     ClaudeGPTGemini

4. 7 Oct

   • AI agents

     Auto-Edit and stock B-roll

     An AI rough cut that follows the script and the emotion, with licensed B-roll.

     • The planner reads every take as numbered words and returns the cut as word ranges
     • Code checks the plan, paces silences by emotion and keeps the beats
     • Scored 99/100 on the test cut against 50 for the plain agent, about $0.10 a run

     Claude OpusWikimedia CommonsNASA

5. 8 Oct

   • Editor

     Graphics library

     200 templates: lower thirds, titles, stats, quotes, charts, social and end cards.

     • Shipped in four drops in one day
     • Every template is data for the motion engine, so it restyles to the video's fonts and colours

     graphics-kitmotion-engine

   • AI agents

     Colour, looks and guided editing

     Mice balances every camera and offers a look, then guides each video type step by step.

     • HDR and log footage handled, brand-safe looks
     • Cuts land on the music's beats
     • Playbooks per video category

     ffmpeg

   • Billing

     Plans and checkout

     Paid plans with an in-app checkout.

     • A plan is required before the app
     • Checkout in a dialog, webhooks settle the subscription

     Stripe

6. 9 Oct

   • AI agents· to 10 Oct

     The Director and house style

     A Director that assembles the whole video, critiques it and reports what it did.

     • Assemble, critique, report, measure
     • A music bed set from measured loudness, speaker cut-outs reused across runs
     • House type, 100 colour schemes and reference graphics

     ONNX RuntimeClaude

   • Media + render

     Mac app

     A native Mac window onto the web app, so every web deploy reaches it with no release.

     • Window locked to the web origin, a typed and versioned bridge
     • Native saving, notifications, uploads kept alive and a local media cache

     Electronelectron-updater

7. 10 Oct

   • Editor

     Exports you can trust

     Progress you can see, cancel that really stops, and retry for anything that fails.

     • No media job waits forever
     • A cancelled export stops its worker
     • Originals fetched once and cached

     BullMQ

8. 11 Oct

   • AI agents· to 12 Oct

     Reference library and layout rules

     Videos styled from a library of reference grammars, with text that never covers a face.

     • The style card offers three grammars and every worker follows the chosen one
     • Stock cutaways matched to what is said, icons as the fallback
     • A graphic that can't clear a face moves beside the speaker

     Face detectionStock search

9. 12 Oct

   • Launch + ops· to 14 Oct

     CI and deploys

     Every change goes through checks and a smoke test before deploy.

     • Lint, types and tests on every pull request
     • Image artifacts cleaned up after each run

     GitHub ActionsDocker

10. 13 Oct

    • Editor

      New editor layout and the Design panel

      An icon rail with one panel at a time, Mice in its own column, and the video's fonts and colours by hand.

      • Brand fonts in the editor, the type and the export
      • 1,918 open-licence Google Fonts to browse and add
      • Redo saves with a fresh changeset id

      Reactfontkit

    • Media + render

      HTML render service

      Scenes written in HTML become clips on the timeline.

      • A headless render service turns HTML scenes into video
      • The designer can write HTML, and both kinds of scene compete for a hero moment

      HyperFramesGSAPthree.js

    • Billing· to 14 Oct

      Trial, email and the Studio plan

      A free trial, transactional email, verified accounts and three plans.

      • Trial paywall, sign-up and rate limits
      • Email verification required
      • Studio above Pro

      ResendStripe

11. 14 Oct

    • AI agents

      Generated shots and explainer Shorts

      When stock can't show it, Mice generates the shot, and Shorts are cut at a pro editor's rhythm.

      • A still in the video's look, then animated and checked like stock
      • Only after the creator agrees on the storyboard card
      • Prices set so generated video keeps its margin

      Gemini Flash ImageHiggsfield

12. 15 Oct

    • Web + SEO· to 16 Oct

      SEO foundation

      The site goes on Google with honest pricing and comparison pages.

      • Audit fixes: accurate claims, self-hosted fonts, a static homepage
      • Search Console verified
      • Pricing built from the real plan catalogue, comparisons checked against competitors' own pages

      Next.jsschema.orgSearch Console

    • Launch + ops

      HTTPS hardening

      HSTS on the web server.

      • One-year HSTS

      Caddy

13. 17 Oct

    • Web + SEO· to 18 Oct

      Speed and accessibility

      A faster homepage and an accessibility score of 100.

      • Heavy modules kept out of the first JavaScript, the hero paints at once
      • Analytics loaded after the page
      • Contrast and link names fixed

      Lighthouse

    • Media + render

      Voice cleaning

      Cleaner speech from any microphone.

      • Audio filters in the preview and the export

      ffmpeg

    • Launch + ops

      Directory submission kit

      Listing copy, pricing, links and screenshots ready for directories.

      • One source of brand facts for every listing

      Docs

14. 18 Oct

    • AI agents

      Brand ads

      Mice makes a designed ad for any brand from its website, logo or product screens.

      • Ads arrive as editable scenes on the timeline
      • A sound for each kind of moment, on its frame
      • A failed ad gives the credits back

      Puppeteermotion-engine

    • Launch + ops· to 19 Oct

      Security review and first release

      A full-project review before the first production release.

      • No lost edits, honest refunds, enforced upload sizes, backups
      • Workflows documented, production branch merged

      Code reviewSecurity review

15. 20 Oct

    • Web + SEO· to 21 Oct

      Legal pages and answer-engine SEO

      Terms, privacy and child safety published, and every guide answers its question first.

      • A quick answer and a named author on every guide
      • Watch pages for every example ad
      • Comparisons with CapCut and VEED

      schema.orgllms.txt

    • Billing

      Privacy controls

      Delete your account any time, and AI that never trains on your videos.

      • Delete account in Settings with a confirm link
      • AI requests routed only to providers that don't store or train on data
      • 18+ confirmation at sign-up

      OpenRouter

    • Launch + ops· to 21 Oct

      Launch kits

      Product Hunt kit, brand facts and a community reply kit.

      • A local pre-push check that runs what CI runs

      Docs

16. 22 Oct

    • Launch + ops

      Production safety

      Errors reach the team before users report them.

      • Browser errors reported, real error and 404 pages
      • Export concurrency setting, priority renders

      Next.js

    • AI agents· to 24 Oct

      The ad kit

      Ads from a screen recording or straight from the App Store and Google Play.

      • Designer transitions, hook openings and end-card looks
      • Full-screen, 3D device and close-up product scenes
      • 82 reference cards from 100 brands' ads; each ad reads the five nearest

      GSAPiTunes Search APIGoogle Play

17. 23 Oct

    • Web + SEO· to 24 Oct

      Search pages and free tools

      Pages for the searches creators make, and free tools they can use today.

      • Best AI video editors, AI video editor for YouTube, long video to Shorts
      • llms.txt and FAQ kept in step with the product

      Next.js

18. 25 Oct

    • Billing

      Credits and cost tracking

      Every AI call is costed and charged from a credit ledger.

      • Cost tracking per call
      • Refunds settled from the ledger

      Postgres

    • AI agents· to 26 Oct

      Ad scorecard, product and story checks

      Every ad is measured against real product-led ads before anyone sees it.

      • Motion, cuts, contrast, brightness and product share measured against ten real ads
      • A product check so the product is never shown broken: faults went from 14 to 0
      • Story checks before render, three story options and a critic

      MeasurementClaude HaikuHyperFrames