Guides
How to make video ads, talking-head videos, podcasts and Shorts from your own recordings: what to say, how to record it and how to edit it.
Video ads
Making ads from your own recordings: what to say, how to record it, how long to make it and how to edit it.
Founder-led video ads: how to record and edit one
How to make a founder-led video ad: what to say, how to record it without a script, and how to cut it into ads that open on the problem, with formats to try.
Video ad hooks: 30 examples, and how to find yours
30 video ad hook examples by type (problem, result, question, contrast, proof), and how to find the strongest hook already in your own recording.
How to write a video ad script
How to write a video ad script: hook, problem, product, proof and call to action, with a template, word counts by length and tips to sound natural.
How long should a video ad be?
How long a video ad should be: 6 to 15 seconds for reach, 15 to 30 for most social ads, up to 60 for a story or demo, and how to pick by goal and audience.
How to make a product demo video ad
How to turn a product demo into a video ad: one job, the result first, the waiting cut, proof and one next step. Structure, recording tips and mistakes.
UGC vs founder-led ads: which should you run?
UGC ads or founder-led ads? What each does well, when to use which, what they cost you in time, and how to test both with the same hook and offer.
How to make video ads with your phone
How to make a video ad with just your phone: what to record, a simple setup for light and sound, filming several takes, and editing it into every format.
How to make video ads for Indian audiences
Video ads for Indian audiences: choosing Hindi, Hinglish or English, captions that work on mute, a structure, offers in rupees and testing versions.
Talking-head videos
One person talking to camera: what to say, and how to edit it so it keeps people watching.
How to edit a talking-head video
How to edit a talking-head video: cut pauses and retakes, open on your best line, add cutaways and captions, and keep it moving without overdoing it.
25 talking-head video ideas for founders and creators
25 talking-head video ideas for founders and creators, grouped by goal, with how to open each one and how to turn a single recording into several videos.
Podcasts
Editing audio and video podcasts, and turning each episode into Shorts and clips.
How to edit a podcast
How to edit a podcast step by step: mark the episode, make the big cuts, remove pauses and filler, balance the voices, then add chapters and clips.
How to turn a podcast into Shorts
How to turn a podcast episode into Shorts and Reels: find moments that stand alone, cut to the hook, reframe to vertical, caption and post them.
YouTube and AI editing
Editing YouTube videos faster: chapters, Shorts from long videos, and how AI editing agents work.
How to add chapters to YouTube videos
How to add YouTube chapters with timestamps in the description, YouTube's three rules, automatic chapters, and why chapters sometimes don't show.
What is an AI video editing agent?
What an AI video editing agent is, how editing with a prompt works, how it differs from one-click AI tools and video generators, and what to check before you trust one.